We Did It Together

A Harley-Davidson leadership story featuring the work and contributions of Rich Teerlink.

This website serves as an extension of the exhibit featured at the AMA Motorcycle Hall of Fame. Read on for more information and a deeper dive into the story.

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The story

The story of how a radical new approach to leadership harnessed the collective passion and brain power of Harley-Davidson’s people to fuel one of the most unlikely business turnaround stories of all time. The global motorcycle industry would never be the same.

We Did It Together.

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Harley-Davidson executives with a motorcycle

Rich Teerlink’s Harley-Davidson values

Rich Teerlink established five Harley-Davidson values to guide decisions across the company.

  1. Tell the Truth

  2. Be Fair

  3. Keep Your Promises

  4. Respect the Individual

  5. Encourage Intellectual Curiosity

Malcolm Forbes with Rich Teerlink and Vaughn Beals, walking on the lawn around the York facility. Image taken during President Ronald Reagan's York, PA visit.

Keep reading

Read the full story or watch footage from the exhibit

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